Promoting Italy’s culinary tradition abroad as one of the most distinctive features of Brand Italy. This is the aim of the ‘First Week of Italian Cuisine in the World’ , initiative which has taked place from 21 to 27 November in 105 Countries with an agenda of more than 1,300 events including contests, conferences, tastings, thematic dinners, exhibitions on culinary themes and technical and scientific workshops.  The event intended to provide continuity to the themes successfully developed by Expo Milano 2015 and to highlight the role played by the Foreign Ministry’s diplomatic network abroad in promoting Brand Italy.

Viola has been part of this huge event. And in which way? Getting in teaching post!

At the North West Agriculture and Forestry University, the most famous oenology University in China, has took place a special mastercalss to the teachers care Alessio Fortunato and Denise Cosentino about history, peculiarity and production of Birra Viola.

A story telling about Viola world with video and images. A very interesting experience, also to observe the reactions of students, amaze from the lifestyle of Birra Viola.

In the galley some images taked during the lessons.